The Philadelphia Zoo’s 42-acre Victorian garden is home to more than 2,500 animals of 350 different species, many of them rare and endangered. By connecting people with animals, the Philadelphia Zoo creates joyful discovery and inspires action for wildlife and habitats. Cheetahs, hippos, giraffes and much more make the Zoo Philadelphia's leading family attraction with over 1.2 million visitors last year.
This popular attraction allowed Zoo guests to rise to heights of 400 feet, overlooking giraffes, zebras, polar bears and more of the Zoo’s majestic wildlife. From above the treetops, guests can enjoy spectacular, one-of-a-kind views of Fairmount Park, Center City and the Zoo itself.
The Philadelphia Zoo’s annual Global Conservation Gala brings together more than 500 passionate supporters to become the Zoo’s largest fundraiser to date. This unforgettable event helps the Zoo showcase the work, energy, and commitment of remarkable people who are making a world of difference here and around the globe.
Keematee, in Hindi, means precious—avaluable treasure to be cherished and protected. The Keematee Trust was established to honor those whoushered America’s first zoo through the most critical time in its history(March 1, 2020 – February 28, 2021) with philanthropic gifts totaling $25,000or more. Philadelphia Zoo graciously recognizes the following donors for theirgenerosity. Constructed of 1/4" aluminum plate with a black surface print, this life-sized plaque depicts sloth bear cub, Keematee, and her mother, Kayla, sharing a tender moment during COVID-19 when the Zoo was closed to the public.
Digital Billboard celebrating the arrival of African lion cubs at the Zoo for the first time in nearly 20 years and was played at Citizens Bank Park during the Philadelphia Phillies home games.
Designed to move just like a classic proportion wheel, the big cat moves around the copy revealing details of the event.
Various campaign materials promoting the Philadelphia Zoo’s 2010 summer seasonal theme, Creatures of Habitat, were created. The highlight of this temporary exhibit was a life-sized polar bear built out of 95,000 Legos®, weighing 500 lbs. and taking 1,100 hours to build. Interest in this very successful 3-D experience was so popular, the exhibit was packed up and “borrowed” by several other zoos across the country over the years.
The Philadelphia Zoo’s Animal Ball Premiere Gala—event, ticket and invitation design.
The Philadelphia Zoo’s annual Membership Renewal Campaign for 2010-2011.
The Philadelphia Zoo’s social media banner designs and website landing page banners.
Zoobilee… The largest, most successful annual fund-raiser in the Greater Philadelphia region during its tenure. More than 3,500 people attended what was billed as the wildest party in town and raised millions in support of animal conservation!
The Gorilla Treeway SEPTA Bus Wrap was designed to celebrate the opening of the Zoo’s latest Zoo360® animal trail system. Big, bold and colorful, this bus wrap was hard to miss traveling around the the Greater Philadelphia region.
Campaign for Wyeth’s antiarrhythmic agents Cordarone® and Cordarone® I.V.
Multiple-phase ad campaign highlighting separately the benefits of Wyeth’s antiarrhythmic agent Cordarone®.
Cordarone® I.V. informational CD and packaging design for cardiologists.
Training kit packaging design for the Cordarone® I.V. sales force.
Cordarone® I.V. calendar, produced as a give-away for cardiology conventions.
Cordarone® I.V. navigation guide — a comprehensive kit designed to direct Account Managers through a collection of Cordarone I.V. marketing materials.
Minocin® direct-to-physician mail campaign.
Minocin® direct-to-physician “slim jim” brochure.
Minocin® two-page oversized ad.
Promotional ad for the Philly Gold Awards.
30 West Advertising’s creative presentation proposal to launch Wyeth’s newest cancer-treatment drug.
30 West Advertising’s creative presentation proposal to launch Wyeth’s newest cancer-treatment drug.
30 West Advertising’s promotional presentation storyboards.
Rapamune® one-page ad.
Rapamune® patient assistance information pamphlet — designed as a quick reference guide for doctors and transplant patients about issues they may encounter regarding their transplants.
The Rapamune® Challenge — designed to engage doctors in a fun game-show-style way while delivering Wyeth’s message on this unique immunosuppression drug.
Rapamune® website concept design.
The Pennsylvania Lottery introduces its longest-running jackpot game, CASH 5, in April of 1992…it’s still going strong!
Every year, the Gala features a new theme with an accompanying logo to showcase its conservation efforts. The theme for 2018 was “Water is Life”.
For over 30 years Boo at the Zoo has been a wildly popular annual event that has grown from one wicked weekend to encompassing three fun-filled, spooktacular weekends in October. Predicting attendance numbers offers a hilarious opportunity for Zoo employees to compete in the annual Boo at the Zoo Office Pool. I have yet to win.
Four times a year the Zoo publishes its highly anticipated members-only newsletter. Offering its members first dibs on insider stories and animal information, new exhibits, births, passings, etc. — all the newest happening at the Zoo! This logo was designed to morph along with the featured cover photo/image.
Promotes a regular summer evening event for members to stroll around the Zoo as the animals settle down for the night.
Held on Zoo grounds on July 3 for the past few years, this 5K Fun Run raises money that goes directly to the care, feeding, and enrichment activities of the animals that live at the Zoo.
The Zoo’s Events Department was looking to refresh their promotional materials…and wanted to start with a new sophisticated events centric logo.
Meerkat Maze, a new branch of the Zoo360® trail system, opened in the spring of 2016.
